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The reopening of Alfonso Sabaters
Barcelona

Alfonso Sabaters, as advised by the design studio Frank Dominguez, has reopened its doors with a completely new, pace-setting look, compared to the traditional shoe shops in Sants street. Its new image demanded a distinguished and dynamic presentation. Our proposal was based on an opening by a well-known break dance group that provided the required excitement, and showed the shop’s main product, the shoe, in a completely new light.

The setting was based on banners with the logo all around the premises and  specially designed projections for the event.

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  The reopening of Alfonso Sabaters
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